Much of what I read about
filmmaking and writing focuses on how to sell your work. While I see the
necessity of this, I don’t think I am good at it, and I certainly don’t enjoy
it. I’ve always thought of selling your work in negative terms, which I think
of as “self-promotion”. In the end, I go back to the belief that if my work is
good enough, then it will sell itself.
The Art of Asking
Recently I watched a TED talk by Amanda
Palmer: “The Art of
Asking” that got me to re think how I promote my own work.
In some ways, her talk didn’t have
anything new to me, but it did open my eyes a little to a different view of what
was involved. Whereas I thought in terms of self-promoters, I’d describe her as
a connector. Her approach is more like the way you make friends than selling
yourself. She describes it as trusting people. I think her approach works very
well with her type of personality.
Her approach doesn’t seem as crass
or self-serving as what I’d heard before. It does seem to be a nicer approach
to making your way as an artist. For myself though, I still can’t see that I
can take this approach. I just don’t feel comfortable when I ask people to
support me.
I can’t really change my
personality in any major, or even minor, way. I supposed I could train myself
to behave otherwise, but it would seem artificial and come off as phoney. That
would be worse than if I’d not tried at all.
Let the Art Sell Itself
As I noted above, in the past I’ve
tried to rely on the inherent interest of my work to gain an audience. That
only works with special ideas, and not all of my ideas are special. It isn’t
always possible to recognize if your own idea is special or not.
The success I had with some of my ideas made me a little
spoiled. Both the Hundred Dollar Film Festival and “Line of Taxis” were projects that quickly found supporters. I
didn’t really need to push them; they took on a life of their own. That is
something I can’t always count on.
There is also a good argument that if your work can’t sell
itself, then it just isn’t worth your while to make it. I have abandoned many
ideas that didn’t catch other people’s interest. Some ideas are harder to give
up than others are. Maybe those ideas would catch on if I developed them
further.
Involve Others
Another approach I could use is to involve people in my
projects that do have the desirable personality traits that I just don’t have. Most
commercial films are like this. They usually leave the promotion to the actors
and not the writer or director. The exceptions are notable for their rarity.
I haven’t really tried this approach and I’m not sure how
well it would work. The closest I came was when Keith Humphrey attended the
screening of “Line of Taxis” at a
festival. That wasn’t really a case where I tried to promote the film though.
Other Approaches
I am sure I haven’t exhausted all the ways that I could
promote my work. However, I am not sure what other approaches might work for
me.
This post is a mirror from my main blog http://www.dynamiclethargyfilms.ca/blog